Description:
Conjoint analysis, long used in marketing research to measure how consumers value product attributes, has increasingly been introduced in litigation as a tool for quantifying economic harm. In consumer class actions and intellectual property disputes, conjoint studies are often proposed to estimate the value consumers place on specific product features, including allegedly misleading claims or protected intellectual property.
This presentation examines how conjoint analysis can be designed and applied in litigation settings. It will discuss the economic principles behind conjoint methods, the types of legal questions they are used to address, such as price premium or apportionment, and the practical considerations involved in implementing a reliable study. The discussion will also highlight key challenges that arise in litigation, including survey design, attribute selection, market realism, and judicial scrutiny under evidentiary standards.
Drawing on recent cases and expert practice, the presentation will explore both the promise and limitations of conjoint evidence. The goal is to provide practitioners with a clearer understanding of when conjoint analysis may be appropriate, how it can inform damages analysis, and what issues commonly arise when such studies are evaluated by courts.
Why Attend This Webinar?
Conjoint analysis, long used in marketing research to measure how consumers value product attributes, has increasingly been introduced in litigation as a tool for quantifying economic harm. In consumer class actions and intellectual property disputes, conjoint studies are often proposed to estimate the value consumers place on specific product features, including allegedly misleading claims or protected intellectual property.
This presentation examines how conjoint analysis can be designed and applied in litigation settings. It will discuss the economic principles behind conjoint methods, the types of legal questions they are used to address, such as price premium or apportionment, and the practical considerations involved in implementing a reliable study. The discussion will also highlight key challenges that arise in litigation, including survey design, attribute selection, market realism, and judicial scrutiny under evidentiary standards.
Drawing on recent cases and expert practice, the presentation will explore both the promise and limitations of conjoint evidence. The goal is to provide practitioners with a clearer understanding of when conjoint analysis may be appropriate, how it can inform damages analysis, and what issues commonly arise when such studies are evaluated by courts.
Why Attend This Webinar?
- Earn CLE credit online from the comfort of your office or home.
- Access both the live webinar and the on-demand recording at your convenience.
- Fulfill continuing legal education requirements in a practical, engaging format tailored to legal professionals.
- Zi Peng, Ph.D. – Managing Director, Economic Litigation Consultant, Econometrician, StoneTurn.
- Wanyi (Wendy) Yang – Senior Consultant, Economic Litigation Consultant, StoneTurn.
- What is conjoint analysis?.
- Why is it used in litigation?.
- Common litigation applications.
- Key elements of a reliable conjoint study.
- Benefits of conjoint analysis.
- Challenges and limitations.
- Judicial considerations.
- Practical takeaway.
- Litigation Attorneys.
- Intellectual Property Attorneys.
- Class Action and Consumer Protection Lawyers.
- In-House Counsel.
- Economic and Damages Experts.
- Compliance Officers and Risk Management Professionals.
- Legal Consultants and Litigation Support Professionals.
- Other Legal Professionals Involved in Complex Commercial Litigation and Damages Analysis.
Date+Time:
Tuesday, July 14, 2026
Noon–1 PM ET
Register now for this free continuing legal education webinar!
Tuesday, July 14, 2026
Noon–1 PM ET
Register now for this free continuing legal education webinar!
Speakers:
- Zi Peng, Ph.D. – Managing Director, Economic Litigation Consultant, Econometrician, StoneTurn.
- Wanyi (Wendy) Yang – Senior Consultant, Economic Litigation Consultant, StoneTurn.
Credit:
- CA CLE: 1.0 General – Approved Until 07/14/2028.
- PA CLE: 1.0 General – Approved Until 07/14/2028.
- VT CLE: 1.0 General – Approved Until 12/31/2027.
- NJ CLE: 1.0 General – Credits through Reciprocity.
- NY CLE: 1.0 Areas of Professional Practice – Credits through Reciprocity.
- AR CLE: 1.0 General – Credits through Reciprocity.
- CT CLE: 1.0 General – Credits through Reciprocity.
- NH CLE: 1.0 General – Meets NH Supreme Court Rule 53.
- MO CLE: 1.0 General – Approved Until 07/14/2026.
- Pending CLE Application: GA, TN, WI.
- Self-Apply: AL, CO, DE, FL, ID, IL, IN, IO, KS, KY, LA, NC, ME, MN, MS, MT, NE, NV, NM, ND, OH, OK, OR, SC, TX, UT, VA, WA, WV, WY.
Cost:
Free.
Free.
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