Mar 19/Web - Ethics Essentials for Successful Online Legal Marketing

Are you shying away from online marketing and social media out of fear of violating ethics guidelines?

According to the ABA

The Rules of Professional Conduct of your state bar aren’t a marketing obstacle — they’re actually a helpful guide to showcasing the professionalism of your firm and attracting more quality clients.

Learn how to develop legal ethics best practices that will empower your online marketing during this complimentary (to ABA members) 90-minute webinar presented by Larry Bodine, senior director and editor in chief of Lawyers.com(SM). In this session we’ll focus on compliance with Rules of Professional Conduct in the following areas:

    o  Web Presence: Key design and content decisions for law firm websites and search engine optimization (SEO)
    o  Joining the Conversation: How to participate in social media – LinkedIn, Twitter, Facebook and YouTube
    o  Thought Leadership: Blogging best practices and pitfalls to beware
    o  Customer Validation: Guidance for online use of testimonials and case histories
    o  Showcasing Achievements: Considerations for promoting your ratings and rankings

Benefit from real-world examples of law firms that are using these essential practices successfully, as you learn how to apply them to your own marketing strategy. We’ll also share examples of law firm marketing on the Web that violates ethics rules, and how to avoid repeating them.

Uncertainty and indecision about professional responsibility can hinder your ability to effectively market your firm and generate new business. Attend this webinar to help make ethics compliance an asset — and ensure your online marketing is in harmony with the latest best practices.
Title:
Ethics Essentials for Successful Online Legal Marketing 
Date/Time/Place:
March 19, 2012
1:00 PM - 2:30 PM ET
Webinar
Speaker:
Larry Bodine, Senior Director and Editor in Chief, Lawyers.com, Glen Ellyn, IL.
Mr. Bodine has helped more than 250 law firms generate new revenue and attract new clients. He has served as editor and publisher of the American Bar Association Journal, associate editor at The National Law Journal® and as a reporter for the New York Daily News and New Jersey’s Star Ledger. Mr. Bodine also practiced law in Madison, Wis., before starting his own consulting business.
Cost:
Free to ABA Members
Credit:
Ethics Credit Requested.The ABA will seek 1.5 hours of ethics CLE credit in 60-minute-hour states and 1.8 hours of ethics CLE credit in 50-minute-hour-states.
ABA live webinars and teleconferences ordinarily receive CLE credit in AL, AK, AR, AZ, CA, CO, DE, FL, GA, GU, HI, IA, ID, IL, KY, LA, ME, MI, MN, MO, MT, NH, NJ, NM, NY, NC, ND, OK, OR, RI, SC, TN, TX, UT, VA, VI, VT, WA, WI, WV, and WY
The ABA does not seek direct accreditation of live webinars and teleconferences in IN, KS, NE, NJ, OH, and PA.
More:
http://www.americanbar.org/calendar/2012/03/ethics_essentials.html