April 27: Web - Framing the Message: Advocacy Communication Focused on Diversity and Inclusion in a New Era

In our efforts to persuade policy makers and general audiences to act on the issues we care about, we often encounter one recurring barrier: fear. Some audience members are worried, anxious and scared about a number of issues facing the country today. We need to be strategic in our communication and tell an affirmative, positive story that moving forward is more important than ever.
In this webinar, Julie Fisher-Rowe of the Opportunity Agenda, a communications firm focused on social justice, will present messaging research designed to counter these fear narratives with positive stories about values, diversity, contributions and participation. The Opportunity Agenda will share what it has learned about audiences, values, important themes, and tested language. And finally, they will provide a few ideas about how to move these audiences to positive action in today's climate.
Title:
Framing the Message: Advocacy Communication Focused on Diversity and Inclusion in a New Era
When/Where:
Free Webinar on Thursday, April 27, 2017
2 PM - 3:30 PM (EDT)
Webinar - Register Now!
Please note: This webinar can hold a maximum of 1,000 attendees. If you log in and the webinar is full, a recording of the webinar will be provided following the broadcast.
Speaker:
Julie Fisher-Rowe, Opportunity Agenda
By:
National Consumer Law Center
Credit:
NCLC does not provide CLE credits for webinars, but will give certificates of attendance following the webinar for those who are interested.
More Information And Registration