Long before the Gutenberg Bible, the daily newspaper, radio, television, and the Internet, storytellers educated the people. Recent research has established that if evidence is presented in a disconnected and confusing fashion jurors will compose and create their own story to make sense of what they have heard, thus confirming what good trial lawyers instinctively know to do: tell a story.
The trial lawyer of today has many tools available to assist in his/her story and no lawyer should omit informative and cost-effective demonstrative evidence from the trial. However, a trial begins and ends with the spoken word. Talking to jurors, developing a personal relationship with them, and telling them the story remains, and will always remain, the foundation of a successful trial.
The persuasive trial attorney is a both a skilled wordsmith and an artistic storyteller. Mark Johnson and Stephanie Bloomfield will share their practical and successful secrets to winning your case.
The Art of Trial Persuasion
- Mark Johnson — Johnson & Flora PLLC, Seattle
- Stephanie Bloomfield — Gordon Thomas Honeywell, Tacoma.
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