Friday, October 17, 2014

October 29: Webcast - Product Packaging and Labeling: An Overview of Current Legal Principles #MCLE

Marketplace promotion of products can involve not only attractive packaging designs, but also a mix of labeling concerns including product performance claims, regulatory compliance, required disclosures, and identification of intellectual property rights. Product promotion not only drives sales, but seeks to develop brand loyalty and provide consumers with useful information about the product. As such, product packaging and labeling is tied to legal issues involving compliance with one or more government agencies, marking of IP rights, industry standards, and more.
During this webinar, we will provide an overview of current legal issues to consider when developing product packaging and will cover these topics:

·       A summary of issue spotting of product packaging
o   Claim substantiation
o   Disclosures
o   Comparative claims
o   Endorsements
o   Marking product IP
·       Trademark use as a source identifier of a product
·       State and federal government compliance issues for food and medical products
·       Digital and print labeling

Title:  Product Packaging and Labeling: An Overview of Current Legal Principles
October 29, 2014
9:00 am PDT / 10:00 am MDT / 11:00 am CDT / 12:00 noon EDT. 
Live webcast; registration required.
Fitch Even partners John M. Naber and John E. Lyhus
1 hr CLE CA/IL/NE; Other states may also reward credit upon attendee request.
Free. Registration required.