Building Business In A Down Economy: On-Demand CLE

Dustin A. Cole

This complimentary online program is produced by The Florida Bar Law Office Management Assistance Service (LOMAS).

• What has changed in client expectations and demands and how to adapt to them successfully. 
• How to move up the “value” curve in the client’s eyes for increased revenues. 
• How to “change the game” to retain good clients. 
• Ethical and practical techniques to combat price resistance and price undercutting. 
• The four simple principles that create a powerful business stream. 
• How to dramatically increase your marketing efficiency and results. 
• Powerful, ethical communication techniques that turn prospects into clients. 
• Innovative approaches to fees and collections. 

Title: 
Building Business in a Down Economy: Ethical Considerations and Crucial Marketing Skills  for Weathering the Downturn
Speaker:
Dustin A. Cole
CLE Credit:
This course has been approved for continuing legal education credit under the plan(s) and in the following area(s): 2.5 General CLER Credits and 1.0 Ethics
Original Program Date:
June 24, 2010
For additional information on LOMAS programs and services, please check out www.floridabar.org/LOMAS. This on-demand, online/downloadable presentation is sponsored by Florida Lawyers Mutual Insurance Company (FLMIC), please check them out at www.flmic.com.

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