How will your law firm focus its online search marketing strategy to drive more business through Google™, Yahoo!® and Bing®? Is your website “optimized” to promote the areas that matter most to your clients and prospects?
At a time when more and more consumers are searching online before meeting with a lawyer, this seminar will show you how to make your website more visible to prospects searching for the areas of law you practice. |
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This complimentary Webinar will demystify search engine optimization (SEO) and explore how you can strategically apply the latest SEO techniques to rank higher on search engine results and generate more clients.
Title: | The Keywords to Success: How to Generate More Business for Your Law Firm with Search Engine Optimization |
Date: | Tuesday, December 6, 2011 |
Time: | 12:00 P.M. ET |
Earn CLE credits* |
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| Learn: |
| • | How keywords and search engine marketing works | |
| • | The difference between organic links and paid links, off-site and on-site optimization | |
| • | How to promote specific business initiatives at your firm such as entering a new market and targeting new types of clients |
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To address your first question...The Google ranking should always be the most important considering the amount of traffic Google gets when compared to Yahoo and Bing. Local SEO should also be considered for lawyers because their business in nature is local.
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