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ORIGINAL POSTING:
This presentation will outline legal standards for survey research in trademark and trade dress litigation. The program will address how to design surveys that meet all required legal standards, including:
- How to choose the proper survey participants;
- How to develop questions that are not leading or biased;
- How to properly measure confusion; and
- How to choose survey stimuli that are truly representative of actual purchase or post-purchase situations.
Designing Surveys in Support of Trademark and Trade Dress Litigation
When/Where:
May 22, 2013
1:00 PM Eastern
The program will be presented live in Dechert's Silicon Valley office and broadcasted via videoconference in other Dechert offices including:
- Austin
- Philadelphia
- Princeton
- New York
- San Francisco.
- Philip C. Ducker, Associate
- Heidi A. Guetschow, Associate
Pending in PA.
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